Myntra Rising Stars: 10 Homegrown Brands Capturing The Spotlight Online

The e-commerce landscape in India is a dynamic arena, witnessing a surge in homegrown brands that are not only challenging established players but also redefining consumer preferences. Over the years, Myntra, a key player in this space, has become a launchpad for numerous emerging labels, and amongst them, ten stand out for their burgeoning popularity and unique offerings. These "Rising Stars" are the definition of ingenuity and the evolving tastes of Indian consumers.

Myntra's Rising Stars: 10 Homegrown Brands Capturing The Spotlight Online
Photo Credit: Pexels

Myntra Rising Stars: Top 10 Homegrown Brands On Myntra

1. Rareism

Rareism has carved a niche for itself by offering contemporary womenswear with a focus on sophisticated silhouettes and premium fabrics. Their collections, often featuring unique prints and refined details, appeal to the discerning woman seeking a blend of modern aesthetics and timeless elegance. The brand's emphasis on quality and design has translated into a loyal customer base, evidenced by its consistent growth on Myntra.

2. Sanskrutihomes

In the realm of sleepwear, Sanskrutihomes is making waves with its artisanal approach. The brand offers a curated selection of handcrafted sleepwear reflecting India's rich artisanal heritage. Their products, often featuring traditional motifs and techniques, resonate with consumers seeking to infuse their night routine with a touch of authenticity and warmth. The brand's rise signifies a growing appreciation for handcrafted and culturally rooted products.

3. Fablestreet

Fablestreet has emerged as a go-to destination for women seeking well-fitted, stylish workwear and contemporary apparel. Their focus on precise tailoring, quality fabrics, and versatile designs has resonated with the modern professional woman. The brand's ability to offer bespoke fits and personalised styling advice has further solidified its position as a leader in the online apparel segment.

4. Globus: Always Young

Myntra's Rising Stars: 10 Homegrown Brands Capturing The Spotlight Online
Photo Credit: Pexels

Globus, with its "Always Young" ethos, has successfully transitioned to the online space, capturing a younger audience with its trendy apparel and accessories. Their diverse product range, spanning casual wear, party wear, and accessories, caters to a broad spectrum of tastes. The brand's ability to stay abreast of evolving fashion trends and offer competitive pricing has contributed to its sustained growth on Myntra.

5. Monrow

Monrow has attempted to change the footwear segment with its innovative designs and focus on comfort. The brand's eclectic collection, featuring everything from statement sneakers to elegant heels, caters to diverse style preferences. Their emphasis on ergonomic design and quality materials has earned them a reputation for offering stylish yet comfortable footwear.

6. Miraggio

Miraggio has disrupted the handbag market by offering premium-quality bags at accessible price points. Their designs, inspired by global trends, are characterised by clean lines, sophisticated hardware, and durable materials. The brand's strategic pricing and focus on quality have made luxury handbags more accessible to a wider audience.

7. Giva

Actor Anushka Sharma backed, Giva, has emerged as a leading online jewellery brand, specialising in sterling silver pieces. Their designs, ranging from delicate everyday wear to statement pieces, appeal to a wide demographic. The brand's focus on quality craftsmanship and contemporary designs has made it a popular choice for those seeking affordable yet elegant jewellery.

8. Janasya

Janasya has captured the hearts of ethnic wear enthusiasts with its blend of traditional craftsmanship and contemporary designs. Their collection, featuring kurtas, suits, and sarees, caters to diverse occasions. The brand's focus on comfortable fabrics, vibrant colours, and intricate details has made it a popular choice for those seeking stylish yet affordable ethnic wear.

9. Cult

Cult has redefined the activewear segment with its focus on performance, style, and sustainability. Their collection, featuring apparel and accessories for various fitness activities, is designed to meet the demands of the modern lifestyle. The brand's commitment to using eco-friendly materials and promoting sustainable practices has resonated with environmentally conscious consumers.

10. Rust Orange

Rust Orange has carved a niche for itself with its bohemian-inspired apparel and accessories. Their designs, featuring earthy tones, flowing silhouettes, and intricate embroidery, appeal to those seeking a relaxed yet stylish aesthetic. The brand's focus on natural fabrics and handcrafted details has contributed to its growing popularity.

Myntra Super Brand Days 2025: Frequently Asked Questions (FAQs)

1. What makes these "Rising Star" brands on Myntra different from established brands?

These homegrown brands often focus on niche markets and unique designs, and cater to evolving consumer preferences with a strong emphasis on quality and value. They demonstrate agility in adapting to online trends and customer feedback.

2. Are these brands exclusively available on Myntra, or can I find them elsewhere?

While Myntra provides a significant platform for these brands, some may also have their online stores or be available through other e-commerce channels. However, Myntra's reach and visibility contribute significantly to its growth.

3. How does Myntra support these emerging homegrown brands?

Myntra provides these brands with a vast online marketplace, marketing support, and logistics infrastructure, enabling them to reach a wider audience. They also offer data insights and analytics to help brands understand consumer behaviour and optimise their offerings.

4. What is the price range of products offered by these brands?

The price range varies significantly depending on the brand and product category. Brands like Giva offer accessible silver jewellery, while Rareism provides premium womenswear. Most of these brands aim to offer competitive pricing relative to the quality of their products.

5. How can I ensure the quality and authenticity of products purchased from these brands on Myntra?

Myntra has quality control measures and seller verification processes in place. Customers can also rely on product reviews and ratings from other buyers to make informed decisions. Additionally, Myntra's return and refund policies provide further assurance.

These ten homegrown brands are not just riding the wave of e-commerce; they are shaping its future. Their success stories underscore the potential of Indian entrepreneurship and the evolving preferences of the online consumer. As Myntra continues to provide a platform for emerging brands, the Super Brand Days offer an exciting opportunity to bring these beauties home at affordable prices. So, shop now on Myntra.