With beauty becoming more mindful than ever, clean skincare has taken centerstage in our routines. And one of the more popular brands today that blends science with sustainability is Plum Goodness. Known for their gentle, vegan, and cruelty-free formulations as per PETA, Plum has earned a loyal community across India. Now, during Myntra's Glow Up Day, a limited-time event celebrating self-care, you can explore their bestsellers at 15% off and more. Whether you're restocking your skincare or starting fresh, this is the moment to shop smart, clean, and kind.
Also Read: Top 9 Face Masks for Hydration: Get Juicy and Plump Skin
The clean beauty movement prioritises skin-safe, cruelty-free, and planet-friendly products. For conscious consumers, that means saying no to harmful chemicals, parabens, sulfates, and animal testing.
Plum has led the charge with products that are transparent in both ingredient lists and brand values, proving you don't need synthetic shortcuts to see real results.
Myntra Glow Up Days is a beauty and personal care festival hosted on the platform, designed to spotlight trending, trustworthy, and effective beauty brands. Think of it as a celebration of looking and feeling your best, without spending a fortune.
During this campaign, you can:
Your skin is your largest organ; what you apply daily truly matters. Several studies suggest using products that use plant-powered ingredients that are dermatologically safe and backed by science.
Examples of such ingredients include:
Plum avoids synthetic fragrance and alcohols that can irritate sensitive skin, making its range ideal for Indian summers.
Beauty doesn't have to come at the planet's expense. Plum's initiatives like Empties4Good, recyclable packaging, and plastic neutrality prove that sustainability is doable, even in an industry known for waste.
Their mission goes beyond glowing skin, it's about responsible choices that leave a smaller footprint. Opting for such brands during sales like Glow Up Day means aligning your beauty buys with your values.
Whether you're new to skincare or want to switch to clean beauty, Plum offers a well-rounded routine:
With the ongoing Myntra deals, you can build an entire routine affordably and effectively.
From acne to pigmentation, Plum's gentle formulas tackle real skin challenges. For example: Acne-prone skin? Use Green Tea & Salicylic combo. Hyperpigmentation? Go for Vitamin C serum and Retinol. Dryness? Opt for E-Luminence Moisturiser and Hyaluronic Acid serum. Oily skin? Light gel-based moisturisers and alcohol-free toners
These solutions are designed with Indian skin types and tropical climates in mind, with no overcomplicated regimens needed.
Summer heat demands skincare that is non-comedogenic, breathable, and hydrating without heaviness. Plum's range ticks all boxes with:
Myntra Glow Up Day offers a well-timed nudge to upgrade your summer skincare while keeping it safe and effective.
Now that you all about the brand's values and product philosophy, here are 10 must-try items from Plum, on discount:
These products are trending for a reason, most are backed by thousands of reviews and years of user trust.
So now you know that the Myntra Glow Up Days sale is an exciting opportunity to elevate your skincare routine while enjoying fantastic discounts. This event is more than just about savings; it's about embracing skincare that is both conscious and affordable.
Brands like Plum are at the forefront of the clean beauty movement, making it easier for you to choose products that are not only effective but also safe for your skin and the environment. With their gentle ingredients, commitment to sustainability, and transparent formulations, you can rest assured that you're nurturing your skin in a way that lets it breathe and glow, naturally and beautifully. Shop now on Myntra.
Source: A systematic review of natural products for skin applications: Targeting inflammation, wound healing, and photo-aging published in Phytomedicine [Read Here]
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