Akshaya Tritiya 2025: What Ethnic Trends People Are Following From North To South?
Every year, one day stands out in the calendar, just for its spiritual charm, but for the quiet confidence it brings into people's lives. That day is Akshaya Tritiya .This year the festival will be celebrated on 30th April, 2025. Whether you're in Delhi or down in Kanyakumari, this day brings a shared feeling: if you're starting something new or making a purchase today, you're on the right track. And while this ancient tradition might have once focused on gold, today, people across the country are turning to more modern (and sometimes stylish) forms of prosperity.
On Akshaya Tritiya 2025, you'll find more than just jewellery flying off the shelves. Think soft sarees, wellness hampers, glowing skincare kits, and healthy gourmet treats easily available on platforms like Myntra. After all, who says auspicious can't be aesthetic?
Akshaya Tritiya 2025: What Ethnic Trends People Are Following From North to South?; Photo Credit: Pexels
What Makes Akshaya Tritiya So Special?
Let's begin with the word itself. Akshaya means “never diminishing,” and the idea is simple: anything you start or invest in today will grow. That's why people across India believe this is one of the most auspicious times to make a purchase or begin something new.
It's not just about rituals. It's about the optimism they inspire. A new saree, a skincare hamper, a healthy gourmet treat, it's not just a buy; it's a belief. And that's what sets Akshaya Tritiya apart.
Why Every Shop Celebrates Akshaya Tritiya?
Walk into any major store or browse online during this time, and you'll notice the buzz. Special collections, gift hampers, festive offers, it's like the shopping world is in sync with the festival spirit.
That's because Akshaya Tritiya taps into something very real: the joy of giving and receiving, of beginning anew. Whether it's a kurta, a wellness kit, or a fragrant candle set, what people buy on this day feels more meaningful. Akshaya Trithya is not just a day, it's a collective moment of optimism.
Popular Buys That Define Akshaya Tritiya
Across India, what people choose to buy speaks volumes. A new dress can mean a fresh chapter. A fragrance might symbolise a sweet memory. A gift box of healthy treats says you care.
Akshaya Tritiya has become the moment to make such choices, not out of pressure, but from a place of hope. It's a moment to indulge, yes, but also to reset.
Also Read: Too Busy For Akshaya Tritiya? Here Is How You Can Celebrate Using Just One Tap
North India: Where Ethnic Meets Elegant
In the northern states of Punjab, Delhi, Rajasthan, and Uttar Pradesh, Akshaya Tritiya celebrations revolve around elegance and tradition. Families step out in newly bought kurta sets, sarees that are full of Indian heritage, and delicately embroidered dupattas. And it doesn't stop at clothes.
People here also indulge in purchasing skincare that reflects a fresh start, light, glow-enhancing serums or face oils that promise long-term goodness. It's a subtle yet meaningful nod to the belief that what begins today will continue to flourish.
And let's not forget the food households whip up, chole bhature, paneer tikka, kheer, and shahi tukda, served with warm, celebratory vibes.
Akshaya Tritiya 2025: What Ethnic Trends People Are Following From North to South?; Photo Credit: Pexels
East India: Simple Pleasures And Pure Rituals
Over in Bengal, Odisha, Assam and Bihar, Akshaya Tritiya is all about mindful beginnings. The preference here leans towards lighter, breathable ethnic wear, soft cotton sarees, jamdanis, and linen kurtis. There's also an increasing interest in natural and organic beauty products, especially herbal hair oils, body cleansers and handmade soaps that feel more ritual than routine.
The idea is to bring purity into life, be it through food, fabric or fragrance. And on the kitchen front? Expect a delicious spread of pakhala bhat, machher jhol, rosogolla, and payesh. Each dish isn't just food, it's a heartfelt offering to prosperity.
West India: Where Glam Meets Grace
In states like Maharashtra, Gujarat, and Goa, Akshaya Tritiya takes a more glamorous turn. Here, people love their statement pieces, fashionable anarkalis, oxidised jewellery, bold lipsticks and wellness bundles that combine style with self-care.
Gujaratis are known for embracing wellness with gourmet picks like seed mixes, dry fruit laddoos and herbal teas. Maharashtrians may invest in spa kits and calming skincare, setting the tone for stress-free beginnings.
And when it's time to eat, nothing brings the community together like puran poli, undhiyu, shrikhanda, and basundi.
South India: Rooted In Ritual, Reimagined With Style
Down south, from Tamil Nadu to Kerala and Karnataka, Akshaya Tritiya blends tradition with thoughtful upgrades. Think silk sarees in trending colours, airy cotton dhotis, and gold-toned accessories that nod to the past while keeping up with the present.
Self-care also takes centre stage, especially skincare products rooted in new-age nutrition supplements that promote inner radiance. What's striking is the way families balance reverence with renewal, shopping for clothes and gifts that feel meaningful yet modern.
You'll find feasts featuring payasam, pongal, bisi bele bath, and unni appam each cooked with the belief that today's meal will bless tomorrow's fortune.
Central India: A Mix Of Simplicity And Symbolism
In Madhya Pradesh and Chhattisgarh, Akshaya Tritiya sees families focusing on simple, sustainable shopping. Lightweight sarees, earthy-coloured ethnic wear, and clean beauty products are preferred.
People are drawn to meaningful wellness choices, so gifting a set of herbal teas or all-natural skincare isn't just trendy, it's respectful. For many, the purchases made today are not just indulgences, they're a commitment to a better, more thoughtful life.
Traditional recipes include comforting dishes like sabudana khichdi and mawa jalebi, with each bite symbolising a fulfilling year ahead.
North-East India: Celebrating With Colour And Culture
In the lush and culturally rich North-East, Akshaya Tritiya feels like a celebration of colour, craft, and community. People here lean towards vibrant handmade garments, tribal jewellery, and plant-based skincare that aligns with their connection to nature.
Shopping isn't rushed, it's curated. The day is seen as a chance to invest in handcrafted and ethical fashion
And the food? Picture bamboo shoot curry, smoked pork, pitha, and black rice pudding. These dishes aren't just meals; they're stories, told through spice and smoke.
Akshaya Tritiya 2025: What Ethnic Trends People Are Following From North to South?; Photo Credit: Pexels
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Frequently Asked Questions ( FAQs)
1. Why do people choose to wear ethnic dress during the festival?
During festivals, people wear ethnic dress to honour cultural heritage and traditions. This choice reflects their identity and connection to their roots. Ethnic attire serves as a means of preserving traditions, expressing respect for deities, and celebrating beliefs tied to the festival, fostering community and shared cultural experiences.
2. Why is Akshaya Tritiya considered an auspicious festival to buy gold?
Akshaya Tritiya is linked to gold buying due to cultural beliefs, symbolising wealth and prosperity. Purchasing gold on this auspicious day is thought to bring good fortune. Consequently, jewellers experience heightened customer traffic as people buy gold coins, ornaments, or invest in digital gold to celebrate the occasion.
3. Can I gift a gold or silver coin to someone on Akshaya Tritiya?
Gifting gold or silver coins on Akshaya Tritiya is highly appropriate. It is a long-standing tradition that symbolises prosperity and good fortune. Many people believe that gifting these precious metals during the festival brings blessings and abundance. This custom enhances the significance of Akshaya Tritiya in celebrating wealth and fortune.
4. Why wear gold jewellery with an ethnic outfit during Akshaya Tritiya?
On Akshaya Tritiya, wearing gold jewellery with ethnic outfits is a cherished tradition. This festival symbolises wealth, prosperity, and good fortune, often referred to as the "golden day." It is considered an auspicious time for purchasing gold, viewed as a valuable investment that ensures enduring prosperity and happiness.
5. What footwear can I slip on with an ethnic outfit?
Kolhapuris are traditional Indian sandals that combine comfort and style, perfect for various occasions. Mules offer a modern fusion look, while classic loafers complement kurta pyjamas or contemporary wear. Juttis, with their elegant embroidery, are ideal for formal events. Strappy sandals and heels enhance outfits for special gatherings.
As you scroll through your favourite shopping platforms this Akshaya Tritiya, think beyond the usual. Let this auspicious occasion be your chance to choose fashion that feels good, skincare that heals gently, and food that feeds the soul.
And while you're at it, don't forget to grab that meaningful gift, something nourishing, glowing, or simply joyful, available easily on Myntra. Because when tradition and trend meet on Akshaya Tritiya, magic happens.
Disclaimer: The images used in this article are for illustration purposes only. They may not be an exact representation of the products, categories and brands listed in this article.
