Know How to Safely Buy Cosmetics Online And Check The Top 10 On Amazon Including From LAKME, Maybelline, RENEE to Colobar

By NDTV Shopping Desk Published On: Apr 15, 2025 02:08 PM IST Last Updated On: Apr 19, 2025 09:36 AM IST
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In today's world, shopping for cosmetics has never been easier. A few taps on your phone, and voila, you've got a brand-new lipstick, skincare serum, or foundation on its way. While the convenience of online beauty shopping is undoubtedly appealing, the experience can be anything but straightforward. With endless options, conflicting reviews, and shades that look nothing like the swatches, it can quickly turn into a risky gamble. After all, when you can't feel a product's texture in person, how do you know you're not setting yourself up for disappointment?

Don't worry, though, it's not all doom and gloom. With a little knowledge and some savvy shopping strategies, you can minimise the risk and get products that meet your expectations. Let's dive into the top eight reasons why buying cosmetics online feels like a nerve-wracking experience, and how to avoid those disastrous shade mismatches and quality letdowns. Also, check out the top 10 such products on Amazon including From LAKME, Maybelline, RENEE and Colobar.

Also Read: Glow Up Without Spending Big: Shop Best Amazon Beauty Picks Under ₹499

Why Buying Cosmetics Online Feels Risky: Avoid Shade/Quality Disasters

Why Buying Cosmetics Online Feels Risky: Avoid Shade/Quality Disasters; Photo Credit: Pexels

1. The Perils of Shade Mismatches

Let's face it, there's nothing quite as frustrating as finding the perfect foundation online only to discover that when it arrives, it's a shade too light, too dark, or completely off the mark. When shopping online, it's nearly impossible to get an accurate sense of how a shade will look on your skin. Digital screens, lighting, and filters all distort colours, making the decision more of a gamble than a calculated purchase.

So, how can you avoid this common pitfall? First, always check the product's shade range; some brands offer detailed descriptions of undertones (yellow, pink, neutral) or even side-by-side swatches of how the product appears on different skin tones. Many online retailers now also allow customers to upload photos or match their skin tone using AI-based tools. Still, it's best to stick with brands that offer free returns, so you can exchange shades without hassle if you're not quite happy with your purchase.

2. The Dreaded Out-of-Stock Nightmare

You've just found your new favourite lipstick shade, added it to your cart, and are eagerly awaiting the checkout page. But when you hit ‘Buy', it turns out the product's been out of stock for weeks. Sound familiar? The ever-present threat of being too late to snag a much-coveted beauty item can cause online shoppers to feel an increasing sense of anxiety and uncertainty.

The best way to avoid this heart-dropping moment is to monitor your favourite products ahead of time. If a particular item is frequently sold out, sign up for notifications, and many sites will send you an alert when the product is back in stock. Or, if you're craving a specific limited-edition collection, it might help to follow the brand on social media for early product drops.

Why Buying Cosmetics Online Feels Risky: Avoid Shade/Quality Disasters

Why Buying Cosmetics Online Feels Risky: Avoid Shade/Quality Disasters; Photo Credit: Pexels

3. Luring Discounts That Don't Always Deliver

There's no denying that online beauty stores lure us in with flashy discounts, buy-one-get-one-free deals, and limited-time offers. But, here's the catch: sometimes, these deals come at the expense of quality. How can you tell if a brand or product is genuinely worth the discount, or if you're just being lured into a risky purchase?

To make sure you're getting your money's worth, do a little homework. Check customer reviews, verify the product's ingredients, and see if the brand has a solid reputation. It's worth paying attention to user comments about the product's longevity, texture, and effectiveness. If a brand's prices seem too good to be true, there's a chance they might be cutting corners somewhere, from outdated stock to questionable formulations.

4. The Challenge of Understanding Ingredients

You might love the look of that glossy lip balm, but before you buy, it's essential to check the ingredients list, especially if you have sensitive skin or allergies. While most cosmetic brands are transparent about what's inside their products, not every retailer provides clear or detailed ingredient information. Without knowing what's in the product, you're opening yourself up to the risk of irritation, allergic reactions, or even worse, a skin disaster.

To navigate this tricky terrain, always read the ingredients list before making a purchase. If the product doesn't provide that info upfront, you're better off choosing something else. Additionally, check out online resources like CosDNA or EWG (Environmental Working Group) for product ingredient breakdowns and safety ratings. Being informed will help you avoid unpleasant surprises when your new beauty goodies arrive.

product ingredient list

Why Buying Cosmetics Online Feels Risky: Avoid Shade/Quality Disasters; Photo Credit: Pexels

5. Dealing with Fake or Low-Quality Products

Buying cosmetics online has a dark side: counterfeits. With the rise of online shopping platforms, counterfeit beauty products have become a growing concern. Sometimes they look nearly identical to the real deal, but upon opening the product, you realise it smells off, doesn't work as advertised, or even causes irritation.

To stay safe, only purchase cosmetics from reputable, authorised retailers. Avoid third-party sellers who may offer drastically reduced prices, as these often sell counterfeit goods. Look for official websites, trusted beauty stores, and verified brands to ensure you're getting the genuine article. If a deal seems too good to be true, it probably is.

6. The Disappointment of Damaged Goods

It's the moment that makes your heart sink: opening the delivery box only to find that your pricey new skincare serum has leaked everywhere or your palette has shattered in transit. Though most reputable online stores take great care to package products securely, accidents still happen.

What's the best way to avoid receiving damaged goods? Ensure that the seller has a clear returns and exchanges policy before you purchase. This way, if something does go wrong, you'll be able to quickly return or exchange the product without hassle. It's also worth reading customer reviews to see if others have had similar issues with packaging. If a company has a poor track record for shipping and handling, it might be worth looking elsewhere for your beauty buys.

Why Buying Cosmetics Online Feels Risky: Avoid Shade/Quality Disasters

Why Buying Cosmetics Online Feels Risky: Avoid Shade/Quality Disasters; Photo Credit: Unsplash

7. The Influence of Online Reviews

Online reviews can be a double-edged sword. While they can help you gauge whether a product is worth trying, they can also be misleading. Some products have thousands of glowing reviews that may not be genuine, and others may have scathing criticisms that don't tell the full story. How do you navigate these murky waters of online feedback?

Start by paying attention to verified reviews. Some websites have a feature that allows only customers who have purchased the product to leave a review. Additionally, look for patterns in the feedback; if several reviews mention similar pros and cons, it's likely a more accurate reflection of the product's true quality. It's also a good idea to cross-reference reviews from multiple sites to ensure consistency.

8. The Temptation of Fast Trends

It's hard to resist the allure of the latest viral beauty product. Whether it's the ‘must-have' foundation everyone's raving about or the hottest skincare trend, the beauty world is constantly evolving. However, jumping on the trend bandwagon can sometimes lead to regret if the product doesn't live up to the hype or doesn't suit your needs.

To avoid making impulse buys, take a step back and evaluate the product before you purchase it. Ask yourself if it truly fits your skin type, tone, and needs. Do a little research into the product's longevity and effectiveness beyond the influencer's glowing review. It might be tempting to join the crowd, but remember: just because something is trending doesn't mean it's right for you.

Why Buying Cosmetics Online Feels Risky: Avoid Shade/Quality Disasters

Why Buying Cosmetics Online Feels Risky: Avoid Shade/Quality Disasters; Photo Credit: Unsplash

Products Related To This Article

1. e.l.f. Cosmetics Studio Intense Ink Eyeliner in Blackest Black

2. LAKMÉ Absolute Spotlight Eye Shadow Palette, Berry Martini

3. C2P Pro Duraone Makeup Fixer Mixing Liquid Solution 20ml

4. Maybelline New York Liquid Foundation

5. Colorbar Waterproof Opaque Liquid Eyeliner Opaque Finish

6. RENEE Lumi Glow Highlighting Moisturizer

7. Maybelline New York Liquid Matte Lipstick

8. Blue Heaven Festive MakeUp Kit For Women

9. House Of Makeup Face Skin Tint Foundation with Hyaluronic Acid

10. Just Herbs Wedding Kit Glam Essentials with Matte Lipstick


While buying cosmetics online is convenient, it comes with its fair share of risks. From the challenges of picking the right shade to the potential dangers of counterfeit products, it's easy to see why many shoppers feel a little uneasy about clicking that ‘buy now' button. However, with a bit of preparation and some thoughtful strategies, you can navigate the online beauty world with confidence. Be sure to do your research, read reviews, check ingredient lists, and make sure the retailer is reputable. You can do so right now by checking the list of top products on Amazon including from LAKME, Maybelline, RENEE and Colobar.
By following these tips, you'll be well on your way to securing beauty products that live up to your expectations without any nasty surprises. So, next time you're ready to add to your makeup collection, remember: with a little care and consideration, online shopping doesn't have to be a gamble. Stay smart and shop savvy.
Disclaimer: The images used in this article are for illustration purpose only. They may not be an exact representation of the products, categories and brands listed in this article.
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