From Kriti Sanon's Hyphen To Shraddha Kapoor's Palmonas: 10 Brands That Prove Bollywood Loves Business
Bollywood celebrities have it all, fame, fortune, flawless skin, and apparently, an MBA in launching their brands. Long gone are the days when actors simply stuck to, well, acting. Now, they are entrepreneurs, skincare gurus, fitness experts, and even jewellery connoisseurs, all while making sure they never have a bad hair day. Some of these brands actually make sense while others are just rich people doing rich-people things, because if you don't have a side business these days, are you even a star?
Top 10 Fashion And Beauty Brands Owned By Bollywood Celebrities; Photo Credit: Pexels
So, if you've ever wanted to glow actors, dress smart like them, or own jewellery that gives off “subtle flex” vibes, here's a list of the 10 celebrity-owned fashion and beauty brands that are adding some serious Bollywood drama to our shopping carts.
1. Hyphen By Kriti Sanon
Kriti Sanon didn't just walk away with a National Award last year. She also walked into the beauty business with Hyphen, a brand that promises to "hyphenate" your skincare routine with science. That's a fancy way of saying it's supposed to give you a Kriti-level glow without needing an entire glam squad. For those still relying on homemade face packs made of turmeric and tears, this might be an upgrade worth considering.
2. Anomaly By Priyanka Chopra
If there's one thing Priyanka Chopra does better than breaking into Hollywood, it's giving us hair goals since 2000. Naturally, she decided to launch Anomaly, a haircare brand that smells expensive, and feels expensive, but is surprisingly not that expensive. Also, it's vegan, cruelty-free, and made with recycled packaging, because Priyanka isn't just thinking about your hair, she's thinking about saving the planet too. What a queen.
3. 82°E By Deepika Padukone
Deepika Padukone is effortlessly flawless. It's almost annoying how she can show up at the airport in sweatpants and sunglasses and still look like she's walking a Paris runway. Now, she's bottling up that effortless glow with 82°E, a skincare brand that blends Ayurveda with modern science. Translation? It's fancy moisturisers and serums that will make you feel like you're at a luxury spa, even if you're just sitting at home in an old T-shirt binge-watching crime documentaries.
Top 10 Fashion And Beauty Brands Owned By Bollywood Celebrities; Photo Credit: www.82e.com
4. Palmonas By Shraddha Kapoor
Shraddha Kapoor is Bollywood's ultimate girl-next-door if the girl next door happened to own a minimalist yet incredibly fancy jewellery brand. Enter Palmonas, a label that makes gold-plated jewellery look like a million bucks, without costing it. Perfect for those who want their jewellery to say “effortlessly chic” rather than “I maxed out my credit card”.
5. Kay Beauty By Katrina Kaif
Katrina Kaif's makeup never smudges, never melts, and probably needs a touch-up. So, it only made sense for her to launch Kay Beauty, a makeup brand that delivers on the promise of long-lasting, high-performance products that can survive everything from Mumbai humidity to Bollywood-style emotional breakdowns.
- The lipsticks? Buttery smooth.
- The foundations? Flawless coverage.
- The kajal? Probably lasts longer than some Bollywood marriages.
Top 10 Fashion And Beauty Brands Owned By Bollywood Celebrities; Photo Credit: Instagram/ @kaybykatrin
6. HRX By Hrithik Roshan
Hrithik Roshan didn't just bless us with jawlines sharper than our wit, he also gave us HRX, a fitness and athleisure brand designed to make you feel like you, too, could dance like him in Dhoom 2.
Spoiler alert: You won't. But at least you'll look the part while sweating it out at the gym.
7. House of Pataudi By Saif Ali Khan
If you've ever looked at Saif Ali Khan and thought, “I, too, want to look like royalty while doing absolutely nothing,” then House of Pataudi is for you. Bringing regal vibes to your wardrobe, this brand is all about kurtas, sherwanis, and juttis that make you feel like you belong in a palace, even if you're just attending your cousin's wedding in Noida.
8. GIVA By Anushka Sharma
Anushka Sharma has always been about understated elegance, and her association with GIVA follows that same aesthetic, delicate, everyday jewellery that's classy without being too in-your-face. It's the perfect solution for people who want to say “I'm effortlessly stylish” rather than “I raided a jewellery store.”
9. XYXX By KL Rahul
Trust KL Rahul to invest in a brand that's all about comfort, confidence, and cheeky charm. XYXX is an innerwear brand for men who want to feel as stylish on the inside as they look on the outside.
Because let's be real, there's no point in dressing like a Bollywood heartthrob if you're walking around in boring boxers underneath.
10. Ed-a-Mamma By Alia Bhatt
Alia Bhatt's Ed-a-Mamma is proof that she isn't just winning at Bollywood, she's winning at life. What started as a sustainable kidswear brand now includes maternity wear and everyday fashion that's stylish, comfy, and guilt-free. It's eco-friendly, adorable, and will make your toddler look trendier than most adults. Meanwhile, you're still debating whether you should buy another black T-shirt.
10 Celebrity Owned Brands: Frequently Asked Questions (FAQs)
1. Which Bollywood celebrities own fashion and beauty brands?
Several Bollywood stars have ventured into fashion and beauty businesses. Some notable names include Kriti Sanon (Hyphen), Priyanka Chopra (Anomaly), Deepika Padukone (82°E), and Shraddha Kapoor (Palmonas).
2. What is Kriti Sanon's beauty brand Hyphen known for?
Hyphen is a skincare brand launched by Kriti Sanon that combines science-backed formulations with effective ingredients for glowing and healthy skin.
3. Is Deepika Padukone's 82°E a luxury skincare brand?
Yes, 82°E by Deepika Padukone is a premium skincare brand that blends Ayurveda with modern science, offering high-quality skincare products.
4. What makes Priyanka Chopra's Anomaly different from other haircare brands?
Anomaly stands out for being a sustainable, vegan, and cruelty-free haircare brand with salon-quality products at affordable prices.
5. Where can I buy celebrity-owned fashion and beauty brands in India?
You can find celebrity-owned brands like Kay Beauty, HRX, and House of Pataudi on e-commerce platforms such as Nykaa, Myntra, Amazon, and their official websites.
Gone are the days when celebrities just put their faces on an ad and called it a day. Now, they're the CEOs, the founders, the brand ambassadors, and the Instagram influencers, all rolled into one.
Some of these brands are actually game-changers, while others are just rich people doing rich-people things. But hey, at least we get to shop like Bollywood royalty, even if our wallets don't quite agree.
So, which celebrity brand are you adding to your cart next? Or are you just here for the gossip? Either way, Bollywood's business game is only getting stronger, and we're here for the drama.
